← Work

Fets × IBEDC · 2022 – 2024

Case study in progress

IBEDC

Care App + POS System

Built fragmented third-party portals into a unified billing system across digital and walk-in channels.

Unified how payments behave across channels — shared transaction logic, dual surfaces, and operational visibility at public-sector scale.

4.6★
Play Store (2,800+ reviews)
↓30%
Call-centre volume
↓80%
Fraud reduction
3
Utilities on POS template
IBEDC — unified billing system case study header
01 Executive Brief
Role
Lead Product Designer
Responsibility
Consumer + Field UX · Unified Transaction Model · Operational Reconciliation
Timeline
2022 – 2024
Domain
Utility / FinTech / Public Sector
Product impact
4.6★Play Store rating (2,800+ reviews)
↓30%Call-centre volume
10k+App downloads in first 6 months
Commercial shift
Fragmented third-party portals, handwritten ledgers, 24–48h token delays
Unified billing system with shared transaction logic across all touchpoints
Contribution scope
Led
Consumer app design (IBEDC Care — B2C + customer relations) · POS terminal workflow for walk-in centres · Unified transaction architecture across digital and in-person channels · Operational visibility and reconciliation model
Partnered on
Engineering implementation (Fets) · IBEDC operations validation and field staff testing
01 Executive Brief
Role
Lead Product Designer
Team
Fets Engineering · IBEDC Operations · Field staff
Responsibility
Consumer + Field UX · Unified Transaction Model · Operational Reconciliation
Timeline
2022 – 2024
Domain
Utility / FinTech / Public Sector
Product impact
4.6★
Play Store rating (2,800+ reviews)
↓30%
Call-centre volume
10k+
App downloads in first 6 months
Commercial shift
Fragmented third-party portals, handwritten ledgers, 24–48h token delays
Unified billing system with shared transaction logic across all touchpoints
Contribution scope
Led
Consumer app design (IBEDC Care — B2C + customer relations)
POS terminal workflow for walk-in centres
Unified transaction architecture across digital and in-person channels
Operational visibility and reconciliation model
Partnered on
Engineering implementation (Fets)
IBEDC operations validation and field staff testing
Strategic decisions
  • ·One billing system across channels
  • ·Operations visibility before scale
  • ·Field-ready workflows

02 Core Tensions

What made this hard

Three system failures that made fragmentation dangerous, not just inconvenient.

Fragmentation across channels

Digital and physical payment channels operated independently with no shared transaction logic. A payment started in one channel couldn't be verified or continued in the other.

Delay in a prepaid system

Token delivery lagged 24–48 hours via SMS. In communities where power is managed by prepaid token, every hour of delay meant a household sitting in the dark after having paid.

No operational visibility

Staff at walk-in centres had no real-time view of transactions. Fraud was undetectable, disputes unresolvable, and revenue leakage structural — because there was no unified record of what had been paid, by whom, and through which channel.

The solution was not to digitise payments, but to unify how payments behave across channels — regardless of where the transaction originates.

03 Evidence in practice

Surface 1 — IBEDC Care App

Self-service consumer experience: payment channel selection (bank transfer, Quickteller, FETS), token generation, and payment confirmation — designed for independent use without agent support.

Intervention

Multi-channel payment flow unified under a single billing model — customers choose method, system resolves identically.

IBEDC Care App: multi-channel payment flow and success state

Figure 01IBEDC Care App: bank transfer, Quickteller, FETS, and payment success — multiple channels, one system.

Decision notes
  • ·Dual-surface approach chosen over digital-only — walk-in customers represent the majority of IBEDC's 2.4M customer base
  • ·Shared transaction logic makes the model transferable — same architecture deployed by 3 external utilities
  • ·Field validation with IBEDC staff before rollout confirmed that design assumptions matched operational reality
POS terminal interface for in-person payments

Figure 02POS terminal interface: same transaction logic, different surface.

Decision notes
  • ·Agent-assisted workflows were designed to continue transactions, not restart them
  • ·Receipt and verification surfaces anchored to the same transaction record as the consumer app
Surface 2 — Agent POS Workflow

Walk-in centre operations: agent login, bill lookup, payment initiation, and receipt printing. Agents step in and continue any transaction without switching systems or reprocessing.

Intervention

POS terminal workflow built on the same transaction logic as the app — agents and customers operate from one shared system.

Layer 3 — Real-time visibility

Token delivery became immediate. Transactions visible to staff at point of interaction. Disputes resolvable without escalation.

Intervention

Unified transaction record made reconciliation auditable across every channel — fraud detectable, revenue trackable.

Customer journey: self-service and agent-assisted flows sharing the same transaction logic

Figure 03Customer journey: self-service and agent-assisted flows sharing the same underlying transaction logic.

Decision notes
  • ·Real-time states reduced call-centre load by making token delivery and payment confirmation visible immediately
  • ·Unified record closed reconciliation gaps that enabled fraud and revenue leakage

05 Outcomes

What the system delivered

PRODUCT
4.6★Play Store rating (2,800+ reviews)
↓30%Call-centre volume
10k+App downloads in first 6 months
OPERATIONAL
↓80%Fraud reduction through unified records
ImmediateToken delivery (was 24–48h)
Real-timeTransaction visibility across all channels
SYSTEM
3External utilities adopted the POS template
2.4MCustomers on unified billing system
1Shared transaction architecture across all touchpoints
WHAT CHANGED
PortalsFragmented third-party portals → unified billing model
OperationsHandwritten ledgers → real-time operational records
TransferabilityClient-specific tool → transferable sector infrastructure

06 Foundations

The dual-surface model — validated at 2.4 million customer scale — established the template adopted by three external utilities without rebuilding from scratch.

Shared transaction logic proved that digital and physical payment channels don't need separate systems. The same principle now applies to every utility operator that adopted the POS template.

IBEDC was the first implementation. The operational model — shared logic, dual surfaces, real-time visibility — is the template.